Tesla is an American business founded in Palo Alto, California, providing electric vehicles and clean electric energy solutions. It specializes in producing high-quality electric cars and clean, renewable electric power for the general public worldwide. They are known for the incredible on-road performance of their cars.
Tesla is world famous for its $0 marketing approach. It may seem unusual, but this is the case. Multiple benefits have been harnessed from Tesla's operations, and these benefits have been applied to its marketing approach.
Tesla Target Audience
The four Ps, product, price, place and promotion, make up the marketing mix, which supports growth. Tesla has sharp minds working diligently in the background to preserve the maximum possible revenue from the firm. And that's Tesla's marketing mix.
Tesla offers three different variants of its car – Model S, X, and 3. All of them are equipped with great motors that can accelerate from 0 to 60 mph in just 3 seconds. They each have unique eco-friendly features that set them apart. The brand is making big changes by integrating solar-powered technology into its core power structure to produce better products and deliver better performance.
There is no franchise for Tesla. The brand has removed third-party communication support structures by claiming storefronts through its online-based organization.
When it comes to its plans and being honest with its audience, Tesla has always been outspoken. The brand is active in the market for its launch events featuring unique automotive tests and online audience interaction.
Tesla Marketing Channel
Tesla uses direct sales, unlike other automakers who sell through franchised dealerships. A global network of company-owned showrooms and galleries has been established, most of which are located in well-known urban areas.
Consequently, under their recently expanded retail concept called "Service Plus", they have combined their direct sales strategy with service centers.
Tesla operates differently than other traditional automakers. Investors cannot buy any franchise from it. They have created sales centers that work simultaneously for sales and customer service. Because these locations are operated by Tesla, performance-based incentives for franchise owners are reduced. These franchise owners sometimes work more for the prize than the brand.
Tesla's Digital Marketing Strategy
Elon Musk, Tesla's CEO, has significantly increased the company's visibility in the market. He often gets into petty fights and gets socially involved on social media. His idealistic behavior garnered a large following, and his social media channels became a platform for Tesla marketing. Such a strong social media presence ultimately helps Tesla in its marketing.
Elon Musk has long been interested in spreading rumors online. His latest publicity comes from testing the newly launched Cyber Truck's window glass, which isn't meant to break but created a lot of buzz for Tesla and serves as a marketing ploy for the car.
Tesla operates differently than other traditional automakers. Investors cannot buy any franchise from it. They have created sales centers that work simultaneously for sales and customer service.
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